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Citation flow is a metric that plays a vital role in the field of search engine optimization (SEO) by evaluating the authority and credibility of a webpage or website based on the quantity and quality of incoming links. Developed by Majestic, a prominent SEO tool, citation flow provides valuable insights into the link profile and potential search engine rankings. At its core, citation flow measures the number of citations or backlinks a webpage or website receives. These citations represent the links pointing to a particular page from other sources, both internally within the same website and externally from other domains. By analyzing the link popularity and authority, citation flow helps determine the online presence and potential visibility of a webpage.

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